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JUDY ASMAN

714-651-6170 | JUDY@JUDYASMAN.COM | JUDYASMAN.COM

PROFILE

Judy Asman is a copywriter, editor and marketing-communications consultant with a Master’s of Arts degree in Journalism and Public Affairs. With nearly 10 years’ experience in the field, she has designed and implemented large-scale marketing-communications plans that remained consistent with company brands.

RELEVANT EXPERIENCE

Editorial & Marketing Consultant / Web Site Designer / Writer & Editor

Judy Asman Communication, Orange, CA (May 2005 – Present)

Designing and developing Web sites using Dreamweaver and Wordpress. Managing all project points from concept design and strategy, to writing content, SEO, photo and image editing and post-production marketing. * Researched and wrote a biweekly leisure column for a regional business and lifestyle magazine. * Wrote restaurant and food reviews for regional magazines and guidebooks. * Worked with all forms of multimedia to support marketing projects—including video script writing, brochures and e-newsletters. * Designed and led marketing programs for clients in the restaurant and lifestyle industries. * Conceptualized and built The Astute Recorder (dot com) from scratch, using Dreamweaver and integrating a number of languages including CSS, XML, PHP (pre-scripted) and JavaScript.

Senior Communications Specialist

Southern California Edison, Rosemead, CA (Aug. 2002 – May 2005)

Wrote and edited newsletters (including e-newsletters), collaterals, management talking points and executive correspondence. * Managed and assigned content, including photos and captions for e-publications. * Designed and implemented wide-reaching communication plans to corporate and field employees. * Primary story coverage: transmission, distribution and regulatory issues, which included sourcing with employees on all levels of the organizational chart and translating complex information into easy-to-understand copy, graphics, talking points and presentations. * Managed all of these areas including technology communication projects affecting employee audiences of 4,000 - 15,000.

Communications Specialist

Ricoh Electronics, Inc. (Oct. 2000 – April 2002)

Designed and implemented volunteer-operated community-services projects. * Led organization to earn a Points of Light citation for excellent volunteerism and corporate responsibility. * Managed and edited four employee publications. * Interfaced with employees in five locations throughout the region and two national/international locations. * Reported on U.S. manufacturing operations of parent organization Ricoh Company Ltd., Japan to international employees. * Conducted media-relations campaigns to publicize the company’s environmental and community relations efforts.

Microsoft Windows Instructor / Corporate Trainer

Regional Occupational Program, Orange, CA (Aug. 1999 – Aug. 2000) / ExecuTrain, Irvine, CA (Feb. 1999 – Aug. 1999)

Expert instruction of Microsoft Word, including automation. * Advanced instruction of Microsoft Excel and PowerPoint. * Coached students in career development and resume preparation.

Freelance Writer / Broadcast Journalist

Self-employed, Albuquerque, NM (Sept. 1996 – July 1998)

Wrote and produced radio stories that covered land-use debates and cultural interests for internationally syndicated program Native America Calling, KUNM-FM and KTNN-AM, Navajo Nation.

Desk Assistant / Field Producer

Potomac New Bureau (May 1996 – Sept. 1996)

Assisted assignment editor in selecting news stories. * Produced live television shots by assisting camera crew and reporters. * Handled general office responsibilities on a day-to-day basis.

Field Producer

C-SPAN (Aug. 1995 – Dec. 1995)

Conducted in-depth research for programs aired as part of C-SPAN's "America and the Courts" series. * Assisted video editors in show archives and indexing.

EDUCATION

Master’s of Arts, Journalism and Public Affairs, American University, Washington, DC, 1995

Bachelor’s of Arts, Mass Media Studies, University of San Francisco, San Francisco, CA, 1990