Stay Top-of-Mind with Your Customers
If you’ve been struggling with developing loyalty among your consumers and prospects, it might be time to consider using email marketing campaign services. While often vilified as a tool for SPAM, email marketing has its advantages when done with integrity.
Like all sales and marketing tactics, email marketing is a numbers game. Hypothetically speaking, 100 prospects can lead to 10 conversions when the prospects are properly nurtured. The email marketing pipeline sets a strong example of this tactic.
A July 12, 2013 blog post by Amanda Nelson of Sales Force, listed the following statistics:
- 40% of B2B marketers rated the leads generated by email marketing as high quality. (Software Advice Survey)
- For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)
- 82% of consumers open emails from companies. ( Litmus )
- 64% of decision-makers read their email via mobile devices. (TopRankBlog)
At Judy Asman Communication, our email marketing campaign services include an end-to-end process that will help you to continuously grow your audience and enjoy greater growth and stability through on-going digital prospecting. See our results »
Our turnkey services include:
- Identifying your recipients and strategies for legitimate and continuous list building
- Developing message and assisting with future promotions to include in upcoming campaigns
- Technical execution, setting up your e-newsletter in a respected service
- Graphic design, creating a look that aligns with your brand
- Distributing your email campaign on deadline
- Tracking results, realigning strategies based on statistics
- Consultation on anti-SPAM laws, ensuring that you maintain a strong reputation among your consumers
Tip for Success
Most email marketing campaigns take time to build loyalty and conversion. We recommend you consider a long-term program to watch results build over time. Even for one campaign, it can take up to two or three newsletters before you see click-throughs that turn into sales. Our messaging is designed to build intrigue not fatigue among your audience. Do not leave money on the table. Across the board, email marketing campaigns exhibit proven success. If you fear prospects perceiving you as SPAMMers, let Judy Asman Communication help you navigate the process so you do it right and successfully.